Alaffia

Alaffia
Business Name: Alaffia
Short Business Description: Who: Alaffia was founded by Olowo-n'djo Tchala and Rose Hyde.

What: Alaffia is a fair trade and ethical brand that offers a wide range of skincare and haircare products made from natural and sustainable ingredients. The company sources many of its ingredients from African communities and is committed to promoting social and economic empowerment.

When: Alaffia was founded in 2004.

Where: Alaffia is based in Olympia, Washington, United States.

Why: Alaffia was started with the purpose of empowering African communities and promoting gender equality and environmental sustainability. The founders, Olowo-n'djo Tchala and Rose Hyde, were inspired to create a company that would address poverty and inequality in West Africa. They established a fair trade cooperative in Togo, Africa, where they source ingredients such as shea butter and coconut oil directly from local farmers. Alaffia's mission extends beyond creating natural and high-quality products; they also work to alleviate poverty, advance educational opportunities, and support maternal and child health initiatives in the communities they work with.
Long Business Description:

Empowerment Projects are Alaffia’s mission in action, funded by the sales of Alaffia products. Alaffia invests in our communities because it is our moral responsibility and to ensure African resources empower African communities. The goal is to alleviate poverty and encourage gender equality. Our Empowerment Projects include several Education-Based Projects, Maternal Health, FGM Eradication, Eyeglasses and Environmental Sustainability. All of Alaffia’s projects empower Togolese communities to provide their skills and knowledge to the rest of the world and rise out of poverty.

Business Website Address: https://www.alaffia.com/
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