Grace Elayae
Business Name: Grace Elayae
Short Business Description: Who: Grace Eleyae
What: Grace Elayae specializes in luxurious, sustainable loungewear and sleepwear for women.
When: 2014
Where: Chino, CA
Why: Grace Eleyae Inc. was founded on the belief that you should never have to choose between haircare and style, so they made products that combine both; starting with the Original Slap.
In 2014 Grace took a trip to Kenya that changed her life. During a bumpy 8-hour car ride, all the hair on the back of her head broke off - the result of her chemically straightened hair and constant friction against the headrest.
Later that year, as a solution to her completely damaged, broken and dry chemically straightened hair, the first prototype of the Slap was created. After seeing immediate changes in her hair, she passed it to friends and family. It was a hit. Soon after, Grace Eleyae began selling her products on Etsy and by September 2014, decided to fully launch Grace Eleyae, Inc.
One month after the launch, a YouTuber, CloudyApples, named the cap as a “must have” in her nighttime routine. This led to more and more beauty bloggers giving the Slap rave reviews, which then brought the Slap into the mainstream world.
Since then, Grace Eleyae, Inc. has been dedicated to reinventing the way we protect our hair by creating modern protective products with you in mind. Today, over 400,000 satisfied Grace Eleyae customers have broken up with bed head, ended nightly friction, limited age lines and acne, and more.
What: Grace Elayae specializes in luxurious, sustainable loungewear and sleepwear for women.
When: 2014
Where: Chino, CA
Why: Grace Eleyae Inc. was founded on the belief that you should never have to choose between haircare and style, so they made products that combine both; starting with the Original Slap.
In 2014 Grace took a trip to Kenya that changed her life. During a bumpy 8-hour car ride, all the hair on the back of her head broke off - the result of her chemically straightened hair and constant friction against the headrest.
Later that year, as a solution to her completely damaged, broken and dry chemically straightened hair, the first prototype of the Slap was created. After seeing immediate changes in her hair, she passed it to friends and family. It was a hit. Soon after, Grace Eleyae began selling her products on Etsy and by September 2014, decided to fully launch Grace Eleyae, Inc.
One month after the launch, a YouTuber, CloudyApples, named the cap as a “must have” in her nighttime routine. This led to more and more beauty bloggers giving the Slap rave reviews, which then brought the Slap into the mainstream world.
Since then, Grace Eleyae, Inc. has been dedicated to reinventing the way we protect our hair by creating modern protective products with you in mind. Today, over 400,000 satisfied Grace Eleyae customers have broken up with bed head, ended nightly friction, limited age lines and acne, and more.
