Fenty Beauty
Business Name: Fenty Beauty
Short Business Description: Who: Robyn Rihanna Fenty
When: 2017
Why: Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Where: PARIS, Ile de France
When: 2017
Why: Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Where: PARIS, Ile de France
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(1) FENTY BEAUTY BY RIHANNA Mattemoiselle Plush Matte Lipstick COLOR: Spanked – dusty rose
$99.99 -
Fenty Beauty by Rihanna – Stunna Lip Paint Longwear Fluid Lip – Uncensored – perfect universal red
$28.00 -
Fenty Beauty by Rihanna Diamond Bomb All-Over Diamond Veil How Many Carats?!
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FENTY BEAUTY BY RIHANNA Gloss Bomb Universal Lip Luminizer
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FENTY BEAUTY BY RIHANNA Match Stix Matte Skinstick Mocha
$32.00 -
Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Liquid Foundation 190
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Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Liquid Foundation 410
$40.00 -
Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Liquid Foundation 420
$40.00 -
Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Liquid Foundation 450
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FENTY BEAUTY Pro Filt’r Soft Matte Longwear Foundation -260
$39.98 -
Fenty Skin Fat Water Pore Refining Toner Serum
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Fenty Skin Total Clean’r Remove-It-All Cleanser
